The Book for SEO, PPC, & Analytics. Reviews, Comparison, & Tips at Insider-SEO.com
                                                 Home       Explore the Book       Insider Newsletter       Contact Us

Insider Blog


Insider Newsletter


About analytics

About SEO

About PPC

The golden triangle

Table of contents

Book's index

The authors

Case studies

Interviews

Book links

Sample website

Bonus chapter

Book updates

Feedback

Press kit

Our company

Buy the book

 

Book Updates

Dear Readers,

We have a new book for 2009: Search Engine Marketing. Published by McGraw-Hill, our new book is so good that MBA schools are using it as a text book. They say it's the best book they can find on web marketing.

Visit our new book at Insider-SEM.com

With warm regards,

Andreas Ramos
Stephanie Cota
Insider-SEM.com
The-CCG-Group.com

Errors and Changes to Insider SEO

If you spot errors, please let us know.

  • p. 61 - NoSnippet Tag: The paragraph is incorrect. If you use the NoSnippet tag, Google show no DESCRIPTION at all. The only reason to use this is if Google (for whatever reason) is showing a DESCRIPTION that you don't like, so you can force it to be turned off.


  • p. 68-70 - PageRank: It would be great to have score that indicates a website's value. For several years, there was Google's PageRank Value (PRV) and Alexa's score. But SEOers were optimizing to get high PRV scores, so Google has obscured the number. The same with Alexa: it's easy to inflate an Alexa score. This means you can't trust Alexa scores. After relying on PRV for several years, we don't use it anymore. We don't put it in our reports to clients; we advise clients to turn off the feature from their Google bar. So, Google uses a score, but you don't know what it is, so ignore PageRank.


  • p. 101 - First paragraph, second sentence. It should read "There are three major PPC serices: Google Adwords, Microsoft adCenter, and Yahoo Search Marketing (Overture)."


  • p. 150 - Note at the top, second sentence: It should read "...until you get 700 events."" instead of "...until you get 700 around events so you can decide."


  • p. 156 - End of first paragraph: It should read "...in Koi-Magazine, but not Gourmet.com."


  • p. 185 - First question: Urchin was renamed to Google Analytics. Visit Google.com/Analytics


Buy the Book: Insider SEO & PPC

 

© 2007 Insider-SEO.com | Privacy | Sitemap | Icon Explanation | Contact

 

Knowledge Base

Analytics FAQ

SEO White Paper

PPC White Paper

Case Study: MIT

Bonus Chapter

FAQ Clicktracks

PPC: Find the Glitch

FAQ: Blogs

FAQ: Adsense

Book: Web Analytics Hour a Day

Book: Actionable Web Analytics

Book: Web Analytics Demystified

Book: The Long Tail

Book: IBM on SEM

Book: Vise

Book: Batelle

Book: Goodman