We also interviewed a range of people involved in the SEO/PPC industry. This gives you a balanced and complete view of the industry from the various participants: a VP of marketing, a VP of SEO, the CEO of a web analytics company, our assigned account support representative at Google AdWords, and the general manager of Microsoft’s adCenter PPC.
|Adam Gordon||VP Marketing, The Oya Group||How a VP of Marketing sees SEM|
|Erik Dafforn||VP of SEO Services, Intrapromote.com||Managing SEO projects at companies|
|John Marshall||CEO, ClickTracks||Using web analytics and ClickTracks|
|J. at Google.||AdWords Support Rep., Google||Using Google AdWords|
|David Jakubowski||General Manager, MSN Search Strategy||Using MSN adCenter|