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Book Interviews

We also interviewed a range of people involved in the SEO/PPC industry. This gives you a balanced and complete view of the industry from the various participants: a VP of marketing, a VP of SEO, the CEO of a web analytics company, our assigned account support representative at Google AdWords, and the general manager of Microsoft’s adCenter PPC.

Name Title Topic
Adam GordonVP Marketing, The Oya GroupHow a VP of Marketing sees SEM
Erik DaffornVP of SEO Services, Intrapromote.comManaging SEO projects at companies
John MarshallCEO, ClickTracksUsing web analytics and ClickTracks
J. at Google.AdWords Support Rep., GoogleUsing Google AdWords
David JakubowskiGeneral Manager, MSN Search StrategyUsing MSN adCenter

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