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Book Interviews

We also interviewed a range of people involved in the SEO/PPC industry. This gives you a balanced and complete view of the industry from the various participants: a VP of marketing, a VP of SEO, the CEO of a web analytics company, our assigned account support representative at Google AdWords, and the general manager of Microsoft’s adCenter PPC.

Name	Title	Topic
Adam Gordon	VP Marketing, The Oya Group	How a VP of Marketing sees SEM
Erik Dafforn	VP of SEO Services, Intrapromote.com	Managing SEO projects at companies
John Marshall	CEO, ClickTracks	Using web analytics and ClickTracks
J. at Google.	AdWords Support Rep., Google	Using Google AdWords
David Jakubowski	General Manager, MSN Search Strategy	Using MSN adCenter

Knowledge Base

Analytics FAQ

SEO White Paper

PPC White Paper

Case Study: MIT

Bonus Chapter

FAQ Clicktracks

PPC: Find the Glitch

FAQ: Blogs

FAQ: Adsense

Book: Web Analytics Hour a Day

Book: Actionable Web Analytics

Book: Web Analytics Demystified

Book: The Long Tail

Book: IBM on SEM

Book: Vise

Book: Batelle

Book: Goodman