The Book for SEO, PPC, & Analytics. Reviews, Comparison, & Tips at Insider-SEO.com
                                                 Home       Explore the Book       Insider Newsletter       Contact Us

Insider Blog


Insider Newsletter


About analytics

About SEO

About PPC

The golden triangle

Table of contents

Book's index

The authors

Case studies

Interviews

Book links

Sample website

Bonus chapter

Book updates

Feedback

Press kit

Our company

Buy the book

 

Insider SEO & PPC: The Book's Index

The book is fully indexed so you can easily find any topic.

  • A/B Split Testing, 124
  • ABM, 137
  • Ad Group. See also AdWords
  • adCenter. See MSN
  • AdSense, 154, 156
  • AdWords Acronyms, 111
  • AdWords Ad Groups, 139
  • AdWords API, 175
  • Bidding, 130
  • Bloopers, 187
  • Blue box, 120
  • AdWords Broad Match, 132
  • AdWords Budget, how to set, 115
  • AdWords Certification, 186
  • Competitors, 120
  • AdWords Conversion tracking, 165
  • AdWords Conversions, 165
  • Cost of click, 134
  • Exact Match, 132
  • How many keywords?, 127
  • Inactive, 130
  • Negative Match, 132
  • AdWords Overview, 108
  • Pause, 152
  • Phrase Match, 132
  • Position of ads, 137
  • Quality Score, 130, 137, 146
  • Reports, 167
  • Time frame for campaigns, 151
  • User-Group, 243
  • Alexa.com, 240
  • ALT tag, 66
  • Amazon.com, 198
  • Analog, 197
  • Anchor text, 245
  • Ask.com's PPC, 184
  • AskJeeves, 31
  • ASP, 245
  • Attorney, 112
  • Automated Bid Management, 137
  • Automated submission, 94
  • Avg CPC, 111
  • B&B, 158
  • Backlinks, 70, 79
  • Bad neighborhood, 71
  • Bank, 84
  • Barabasi, Albert-Lazlo, 257
  • Berk, Emily, 12
  • BI. See Business Intelligence
  • Bibliometrics, 32, 257
  • Black hat SEO, 97
  • Blog, 87
  • Blogger, 87, 156
  • MoveableType, 88
  • Blue Box, 120
  • Body paragraph, 68
  • Bookkeeping, 161
  • Books, 55, 124, 175, 242, 257
  • Brin, Sergey, 32
  • Broken links, 93
  • BuildDirect.com, 228
  • Burgess, Lawrence, 13
  • Business consulting, 141
  • Business Intelligence, 246
  • Buying cycle, 27
  • As a table, 28
  • Phases, 27
  • Caples, John, 55, 118, 124
  • Carlson, Lisa, 13
  • Case Study, 15
  • AdSense, 156
  • B&B, 158
  • Banking, 84
  • Bookkeeper, 161
  • Building materials, 228
  • Business consulting, 141
  • Chemotherapy, 50
  • Corporate branding, 94
  • Dentist, 147
  • DMOZ, 63
  • Handbags, 125
  • Health care, 78
  • Hotel chain, 90
  • Lawyer, 112
  • Medical devices, 127
  • Music instruments, 136
  • New Age, 170
  • Realtor, 173
  • Semiconductors, 150
  • SEO for search engines, 75
  • Software, 152
  • Telecommunications, 73
  • Title tags, 59
  • User group, 172
  • Video rental, 118
  • Web analytics, 228
  • Winery, 189
  • Chatlists for SEO/PPC, 243
  • Checklist for SEO, 103
  • Chemotherapy, 50
  • Clear Channel, 30
  • Click Through Rate, 111
  • Clickstream, 246
  • ClickTracks Analytics, 204, 217, 231
  • Commodity, 246
  • Companion website, 14
  • Compare PPC & SEO, 186
  • Conclusion, 237
  • Content targeting, 154
  • Conv. Rate, 111
  • Conversion, 246
  • Conversion tracking, 111
  • Cookie, 203, 231, 247
  • Copyright, 3
  • Cost Per Acquisition, 247
  • Cost Per Click, 111, 247
  • Cost Per Lead, 247
  • Cost/Conv, 111
  • Cota, Stephanie, 12
  • CPA, 247
  • CPC, 111, 247
  • CPL, 247
  • CPM, 247
  • CPM advertising, 163
  • CRM, 148, 248
  • CTR, 111, 248
  • Customer Relationship Management, 148, 248
  • Cybermetrics, 257
  • Dafforn, Erik, 97
  • Data mining, 248
  • Dayparting, 138, 178, 180, 248
  • Demographics, 25
  • Dentist, 147
  • Differentiation, 249
  • Diller, Barry, 31
  • Directory submission, 62
  • Disclaimer, 3
  • Disintermediation, 31, 249
  • DMOZ, 62, 249
  • Doorway pages, 95
  • Dubbledam, Pim, 12
  • Enquiro, 242
  • Eye tracking study, 58, 81, 137
  • Landing page study, 144
  • Enterprise software, 152
  • Eurydice Katzenjammer, 13
  • Eye tracking study, 81
  • Feynman, Richard, 196
  • File names, 66
  • Find your website's rank, 240
  • Flash, 93
  • Fluctuation, 83
  • Frames, 93, 96
  • Fresh tags, 85
  • Funnel analysis, 210, 249
  • Geotargeting, 159
  • Glossary, 245
  • Gmail, 155
  • GMail, 110
  • Google
  • Account Reps, 191
  • Catalog, 86
  • Content Network, 191
  • Fresh tags, 85
  • Froogle, 86
  • Google Analytics, 204, 208
  • Google Dance, 83
  • Google Groups, 110, 156
  • Google Local, 69
  • Keyword tool, 52
  • Local Results, 68
  • OneBox, 87
  • Sandbox, 74, 171
  • Sitemaps, 72
  • Support Reps, 191
  • Traffic Estimator, 191
  • Urchin, 191
  • Wi-Fi, 36
  • Gordon, Adam, 13, 20, 41
  • GoTo.com, 33
  • Graphics, 93
  • H1 Header, 67
  • Handbags, 125
  • Health portal, 78
  • Hebert, Karen, 13
  • Hire a writer, 79
  • Hit, 250
  • Hotel chain, 90
  • Hyphen, 56, 66
  • Image tag, 66
  • Impr, 111
  • Impression, 111
  • Incoming links, 70
  • Informational content, 250
  • Informational pages, 95
  • Interview, 18
  • Adam Gordon, 41
  • David Jakubowski, 180
  • Erik Dafforn, 97
  • Google Rep J., 191
  • John Marshall, 231
  • MSN adCenter, 180
  • VP Marketing, 41
  • VP of SEO, 97
  • Web analytics, 231
  • Intrapromote, 13
  • IP Address, 250
  • J. Walter Thompson, 25, 31
  • Jakubowski, David, 13, 180
  • Jo, Charles, 12
  • Keep search engines out, 89
  • Kent, Peter, 242
  • Keywords, 52, 250
  • Trademarked terms, 128
  • Koi-Planet.com, 13
  • Kordestani, Omid, 35
  • Kurt, Dida, 12
  • KW, 250
  • Landing page, 142, 250
  • Latent conversions, 204
  • Laura
  • At the landing pages, 142
  • Clicks on all ads, 133
  • Ficticious user, 13
  • In the buying cycle, 27
  • Lawyer, 112
  • Lead generation, 12
  • Lee, Ginger, 12
  • Lifetime Value, 250
  • Links, 251
  • In SEO, 69
  • Link Swap Management, 240
  • Testing the links, 242
  • Local Results, 68
  • Local Targeting, 159
  • Log files, 203
  • Logarithms, 81
  • Logo image, 66
  • LP, 251
  • Marketing Sherpa, 243
  • Marketleap.com, 241
  • Marshall, John, 13, 231
  • Match Type
  • Broad Match, 132
  • Exact Match, 132
  • Negative Match, 132
  • Phrase Match, 132
  • Media, 30
  • Medical devices, 127
  • Meta-Description, 60
  • Meta-Keyword Tag, 65
  • Meta-Refresh, 96
  • Metrics, 38, 196, 251
  • See also Web analystics, 196
  • Microsoft. See MSN
  • Min-bid. See Minimum bids
  • Minimum bids, 129
  • MSN
  • adCenter, 36, 177, 180
  • Search, 180
  • Natural search, 49, 251
  • Negative keywords, 129
  • Network theory, 257
  • New Age, 170
  • Newsletters for SEO/PPC, 243
  • Node, 251
  • NOFRAME, 93, 96
  • NOSCRIPT, 96
  • Note
  • Determining the ad costs, 116
  • Explained, 13
  • How many clicks make a cluck?, 158
  • How much CTR?, 165
  • Landing pages, 144
  • Meta-keyword tags, 65
  • More on logarithms and networks, 82
  • No-Index tags can be ignored, 89
  • Note about Alexa's numbers, 240
  • Sandbox, 74
  • The budget in Adwords, 115
  • Use automated submission?, 94
  • Using conversion tracking, 169
  • Using reports, 167
  • Warning about the bidding system, 134
  • Why Google uses backlinks, 70
  • ODP, 251
  • OneBox, 87
  • Open Directory Project, 251
  • Organic Search, 49, 251
  • Overture, 33, 175
  • Page, Larry, 32
  • PageRank, 70
  • Paid Placement, 105
  • Palmer, Volney, 25
  • Passwords, 93
  • Path analysis, 249, 252
  • Pause AdWords, 152
  • Pay-per-call, 146
  • Pay-Per-Click. See PPC
  • Persistent cookie, 204, 252
  • Portal sites, 95
  • Portals, 30
  • PPC, 23, 37, 105
  • Acronym, 252
  • AdWords Blog, 171
  • Associations, 243
  • Books, 242
  • Compared to SEO, 186
  • Defined, 37, 252
  • Goals, 105
  • Outsource, 185
  • Tools, 239
  • Ramos, Andreas, 11
  • RAV4, 26
  • Real estate, 173
  • References, 257
  • Referer, 252
  • Restaurants, 75
  • Return on Investment. See ROI
  • Returning visitor, 252
  • Robots meta tag, 89
  • robots.txt, 89
  • ROI, 253
  • How to calculate, 117
  • Underreporting, 203
  • Sales pitch, 55
  • Salesforce, 148
  • Sandbox, 74, 97
  • Scenario analysis, 249
  • SE, Acronym, 253
  • Search Engine
  • Blocking out, 89
  • Ranking, 80
  • Spamming, 254
  • Search Engine Marketing. See SEM
  • Search Engine Optimization. See SEO
  • Search Engine Results Page, 253
  • Search Engine Strategies, 242
  • Search targeting, 153
  • SearchEngineWatch.com, 242
  • SEM, 23, 25
  • Acronym, 253
  • Buying Cycle, 27
  • Campaign Overview, 38
  • Semiconductors, 150
  • Sempro.org, 243
  • SEO, 23, 37, 47
  • Acronym, 253
  • Associations, 243
  • Best Practices, 97
  • Books, 242
  • Checklist, 103
  • Compared to PPC, 186
  • Content, 76
  • Defined, 37, 253
  • Goals, 47
  • Outsource the work, 92
  • Problems, 93
  • Tools, 239
  • SEP, 253
  • SERP, 253
  • Session cookie, 253
  • SFA, 254
  • Sherman, Chris, 242
  • Site maps, 72
  • Site targeting, 163
  • Spammer, 95, 96, 254
  • Spears, Britney, 54, 96, 130, 189
  • Spider, 254
  • Split testing, 124
  • Spoof, 254
  • Submit your site
  • To DMOZ, 62
  • To Yahoo!, 62
  • SugarCRM, 148
  • Sullivan, Danny, 242
  • Tagging, 203, 255
  • Target Audience, 26
  • Tennis shoes, 132
  • Thank-you page, 146
  • Thurow, Shari, 242
  • Time Zones, 152
  • Tip
  • Ads in all sizes, 165
  • AdSense, 155
  • Bid strategies, 135
  • Book on PPC companies, 185
  • Book on SEO, 55
  • Closing leads, 175
  • Easy to use blogs, 88
  • Explained, 14
  • Extra keywords, 129
  • How to make sitemaps, 72
  • Problems with cookies, 167
  • Share your content, 80
  • Telephone numbers, 114
  • Test titles with PPC, 58
  • Text in logo tag, 67
  • Time zones, 152
  • Tips for writing phrases, 124
  • Update your pages, 85
  • Use AdWords to test campaigns, 177
  • Use bold, 68
  • Use capitalization in URLs, 57
  • Use CSS, 67
  • Use Google Local, 69
  • Use hyphens, 56
  • Use hyphens in file names, 66
  • Use IE in Firefox, 179
  • Use PPC to build mailing lists, 128
  • Use two ads, 123
  • Using DMOZ, 64
  • Using the keywords tool, 126
  • Vertical search engines, 92
  • Writing sales pitch, 55
  • Title Tag, 57
  • Toyota RAV4, 26
  • Toys, 59
  • Trade show for SEO and PPC, 242
  • Trademarks, 3
  • Used as keywords, 128
  • Traditional Marketing, 21
  • Traffic analysis, 254
  • Traffic segmentation, 199, 254
  • Tweaking, 254
  • Underscore, 56, 66
  • Unique Value Proposition, 51, 254
  • Unique Visitors, 255
  • Universal Resource Locator, 255
  • Unpaid Links, 48
  • Updates, 14
  • Urchin, 204
  • URL, 56, 255
  • URL Tagging, 255
  • User groups, 172
  • UVP, 51, 254
  • Validate the HTML, 83
  • Vertical, 63, 92
  • Vickrey, 179
  • Video company, 118
  • Web analytics, 38, 196, 255
  • ASP or installed, 202
  • Benefits, 231
  • ClickTracks Analytics, 204, 217
  • Comparison of 53 products, 236
  • Criteria, 201
  • Defined, 198
  • Funnel analysis, 210
  • Google Analytics, 204, 208
  • History, 197
  • Implementation, 203
  • Interview, 231
  • Labeling, 221
  • More case studies, 236
  • Overlays, 220
  • Overture analytics, 204, 205
  • Packages, 204
  • Segmentation, 211
  • Yahoo analytics, 204
  • Web metrics, 256
  • Web page, 256
  • Web traffic analysis, 88
  • WebMasterWorld, 242, 243
  • WebPosition Gold, 239
  • Website for koi, 13
  • Websites for SEO/PPC, 243
  • Werz and Germain, 55, 124
  • Wikipedia, 79
  • Winery, 189
  • Wong, Thomas, 12
  • Wood, Laura, 12
  • Woods, Rob, 13
  • Wordtracker, 239
  • Writers, 79
  • Writing the ads, 122
  • Yahoo PPC, 175
  • Yahoo! Marketing Console, 204, 205
  • Ziglar, Zig, 118, 175


Buy the Book: Insider SEO & PPC

 

© 2007 Insider-SEO.com | Privacy | Sitemap | Icon Explanation | Contact

 

Knowledge Base

Analytics FAQ

SEO White Paper

PPC White Paper

Case Study: MIT

Bonus Chapter

FAQ Clicktracks

PPC: Find the Glitch

FAQ: Blogs

FAQ: Adsense

Book: Web Analytics Hour a Day

Book: Actionable Web Analytics

Book: Web Analytics Demystified

Book: The Long Tail

Book: IBM on SEM

Book: Vise

Book: Batelle

Book: Goodman