Thursday, November 13, 2008

Q: Should I hire a blogger for $500 to promote my event?

A: There are (no exaggerating) 130 million blogs. Only a few thousand get substantial traffic. If you hire a blogger, then you'll have to see his traffic numbers. Use Google Analytics (or Omniture or Coremetrics). I don't trust the other traffic tools; they are easy to fake.

If he has substantial traffic (+50,000 unique readers per month) and they are your target audience, then yes.

But what would my cat do (WWMCD)? Put the $500 into advertising on LinkedIn, where you can target by job title. Your ad will appear ONLY to people with the job titles that you want.

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