Monday, June 30, 2008

Google Ad Planner

Google Ad Planner is a media research tool. You enter demographics and sites that match your target audience and the tool will show more sites that your audience is likely to visit. You can also see the demographics and related searches for a particular site, or you can get aggregate statistics for the sites to make your media plan. Ad Planner also lets you create and export media plans to a .csv file. Free to use at www.google.com/adplanner/ (This is currently (June 2008) in beta testing. They will open it up to the public soon.)

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