Tuesday, January 15, 2008

Google's ABM Tool

Google finally released an ABM tool. This has been one of the most requested tools for several years. This tool is as significant as the release of Google Analytics. ABM (Automated Bid Management) tools automatically adjust your bids for optimal results. Instead of manually adjusting bids (time-consuming and mostly on a rough guess), ABM tools can adjust bids literally every few minutes in increments of one cent. And it can adjust bids based on location, so there can be different bids for ads in NYC and Palo Alto. You get the best possible bid at that minute, for that day, for that city.

Best of all, Google's ABM tool is free. Other ABM tools can cost several thousand dollars per month.

To qualify for this tool, you must have campaigns with 200 or more conversions within the last 30 days. If so, go to the campaign's settings and look under budget options.

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