Friday, November 02, 2007

Web Analytics Association Certification

The Web Analytics Association, a professional association for analytics professionals is working on establishing various industry standards. One of these standards will include a certification exam.

I have been invited to this committee and will work on formulating several of the questions that will be included in this exam.

The goal of the Web Analytics Certification Exam is to ensure a certain proficiency and quality for web analytics professionals as well as their employers. This is a major move in our industry to establish a set of standardized practices to better guide both the companies that rely on analytics data to power their online business strategy as well as the professionals serving those companies.

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