Monday, October 22, 2007

Use Site Architecture to Get More Traffic

Silo, internal architecture, theme structures: it's the same idea. Restructure your website so the pages are clustered in relevant groups. If you're rebuilding Ford.com, all the pages about Ford Mustangs go in one group, pages about F-150 pickup trucks in another group, and so on. This lets Google's spider identify the theme of the clusters so it can index and rank the pages better. I did this for andreas.com (avg. 30,000 unique visitors per month) a few months ago: traffic has increased to 39,000 unique visitors (the last 30 days).

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