Book Reviews: "Actionable Web Analytics"

Actionable Web Analytics, by Jason Burby and Shane Atchison. Jason Burby is the Chief Analytics Officer at ZAAZ and Shane Atchison is the CEO of ZAAZ. They use analytics to build better websites for corporate customers. This is a practical book on how to use analytics to get KPIs, measure what you need to know, and how to implement the information as business decisions. Well-written book by two guys who actually do this for a living. See a longer book review.