Friday, July 27, 2007

Book Reviews: "Web Analytics an Hour a Day"

Web Analytics an Hour a Day, by Avinash Kaushik. Avinash Kaushik focuses on the key issue: the visitors. Learn what your visitors want and then give it to them. Use analytics, competitive intelligence, and user polls to find out. Many sites focus only on customers (the ones who actually buy) and pretty much ignore the remaining visitors (who make up 60-80% of the traffic). By looking at visitors, you can improve the overall experience, and very likely the conversion rate as well. Avinash's book is far away the best book on analytics. He has solid experience in using analytics tools at large companies. He also has a degree in engineering and an MBA, so he understands both the technical and the business aspects. The book is a solid presentation of how to use analytics to establish and reach business goals. As you've figured out by now, analytics is not about tracking URLs or auto-generated reports. It's business. See a longer book review of Web Analytics an Hour a Day.

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