Monday, February 12, 2007

Book Reviews: "Search Engine Marketing, Inc."

"Search Engine Marketing, Inc." by Mike Moran and Bill Hunt. Mike Moran is an IBM Distinguished Engineer with 20 years in search technology at IBM. Bill Hunt is CEO of Global Strategies International, an SEO company that develops and implements SEM strategies for Fortune 500 companies. This 560-page book shows how to develop and carry out search engine marketing (SEM) projects. It covers SEO and PPC, including how to present SEM strategies to upper management, how to work with the various teams in large organizations. The book is a professional presentation of the issues in developing and implementing an SEM campaign (incl. SEO and PPC) for large organizations. See a longer book review.

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